Hi folks, to me, this just makes a mockery of what we call social science:
'Nudge' economist Richard Thaler wins Nobel Prize
http://www.bbc.co.uk/news/business-41549753
Is nudge theory even a theory?
Has it actually had any tangible benefits?
Compare it to where science really makes a difference...
How the search for a 'death ray' led to radar
http://www.bbc.co.uk/news/business-41188464
We are a long way away from the powers that be actually recognising good social science...