[From Bill Powers (2010.02.26.0729 MST)]
Martin Lewitt (2010.02.25.2054 MST) –
ML: Hmmm, I think you
are
extrapolating beyond Simon’s work. He was discussing how decisions
were made in the face of uncertaintly, complexity and incomplete
knowledge. The cost of capital is available to business decision
makers, and is not a large source of the uncertainty. They probably
would want the estimated returns to exceed it by some healthy margin to
account for uncertainties and then select projects by the type of
satisficing process that Simon describes.
BP: How many small businessmen do you think apply this sophisticated an
analysis of the cost of capital and the estimated returns? I’m sure
they
spot markets and think they can take advantage of them, but if they do
this by rational decision making, they’re on uncertain ground. Only
about
half of them survive five years, according to “SCORE”:
[
http://www.score.org/small_biz_stats.html
Small Business Impact on the
Economy
The estimated 29.6 million small businesses in the United
States:
-
Employ just over half of the country’s private sector workforce
-
Hire 40 percent of high tech workers, such as scientists,
engineers
and computer workers
-
Include 52 percent home-based businesses and two percent
franchises
-
Represent 97.3 percent of all the exporters of goods
-
Represent 99.7 percent of all employer firms
-
Generate a majority of the innovations that come from United
States
companies
*Source: U.S. Small Business Administration Office of Advocacy,
September 2009
- Small Business Survival Rates
Small Business Openings & Closings in 2008:
-
There were 627,200 new businesses, 595,600 business closures
and
43,546 bankruptcies.
-
Seven out of 10 new employer firms survive at least two years,
and
about half survive five years.
-
Findings do not differ greatly across industry sectors.
*Sources: U.S. Small Business Administration Office of Advocacy,
September 2009
Survival and Longevity in the Business Employment Dynamics Database,
Monthly Labor Review, May 2005. Redefining Business Success:
Distinguishing Between Closure and Failure, Small Business Economics,
August 2003.
=============================================================================
BP: So the theoretical wizardry and high-power business magic among
most
businessmen is largely a myth, and I expect the same is probably true
in
big businesses as well. Existing small businesses are failing about as
often as new ones are started. Maybe they go through the same rituals
as
the businesses that succeed, but if so that would indicate that it’s
not
the rituals that make the difference. The idea that some entrepreneurs
are so incredibly skilled that they are worth millions upon millions of
dollars per year to a company is propagated mainly by those
entrepreneurs
– that’s their one really above-average skill. The rest is mostly
superstition (in its technical sense) and bluff. If you’re CEO when the
company happens to be making money, you claim the credit even if you
have
no idea why the big success happened. And you try very hard to believe
it
was because of some clever idea you had (and that most people in the
company ignored while saying “Yes, boss”).
ML: You haven’t
experienced
roads, bridges, hospitals, firemen and policemen very much if you think
every person enjoys them every minute of every day.
BP: Oh, but I have. Every slice of bread I toast was brought to the
local
grocery store by trucks driven by licensed drivers obeying traffic laws
and using roads and bridges maintained by taxes – and something
similar
is true of the toaster, the materials that built the house I live in
(which meets safety regulations and other building specifications), and
so on. When I go shopping this morning I will use the roads and bridges
and traffic lights, and I will look at the labels required by law on
the
food I buy and I will park knowing I am insured against crazy drivers,
and will carry an oxygen bottle replenished from a properly specified
LOX
tank outside my house, replenished by a guy in a truck who comes every
two weeks (and who kindly throws onto my front porch the newspaper
delivered by a delivery truck every morning before sunrise). If you
just
open your eyes and look around, you will realize that practically
everything you see was thought up, made, and placed by somebody using
means supported by tax dollars, including roads and bridges and a lot
more. If you take all this stuff for granted, of course, you won’t
notice
it.
I’ve had policemen
perjure
themselves in traffic cases, and also think that recreational drug use
is
none of their business, and oppose DUI checkpoints on constitutional
grounds.
Well, I think your recreational drug use is definitely my business if
it
makes you run your car in to my car or me, or if I have an accident
trying to avoid your happy wanderings at 80 miles per hour through a
stop
sign, or if you start hanging about schoolyards selling junk to support
your habit or robbing the places where I shop and driving the prices up
or doing any of the stupid things druggies do to make life worse for
the
rest of us or their parents, wives, and children who will need our help
sooner or later. If you just want to sit in a room by yourself and
giggle
or stare at a wall, that’s up to you, but what you do to get the drugs,
who you get them from, and what you do to other people (me and those I
care about) are all certainly my business – I’m telling you they are,
not arguing about it or trying to persuade you. I claim the right to
protect what I value. Being an old man, I’m glad I can get a cop to do
it
for me. Most of the cops I have met have been ordinary decent
people.
ML: Our volunteer fire
department was replaced over the objections of the community. Among
the volunteers were a neighbor and a real estate agent who knew the
floor
plan of my house and exactly what rooms my children would have been
sleeping in. Now it is manned by professionals with lucrative
pensions, strangers who commute from the other side of the mountain and
probably don’t have the personal vehicles required to get to their jobs
in winter weather. As to roads, the same stretch of freeway has
been reconstructed about 6 times in 15 years, due to senior Senators
who
can’t think of anything better to do with their earmarks. I’m sick
of the orange barrels. I homeschooled three children, and consider
it almost child abuse to institutionalize them in factory model
schools. I suspect that I am also paying for
these abominations not just directly through taxes but through costs
passed on by the businesses I patronize as well.
Stupid jerks do show up in all sorts of places, including the police
force and government. I’ve met them too. But so do good, conscientious,
competent, smart people show up, doing their best to help people live
happy lives free from fear and despair. If you focus on the jerks and
judge everyone by the behavior of the jerks, you’re going to end up
with
a pretty distorted view of human nature, much like a cop who never
meets
anyone but criminals and is therefore suspicious of everyone. You’ll
decide that if you don’t look after Number One, nobody else will, so
why
shouldn’t you do whatever you please and screw 'em all. And inevitably
you’ll become one of the jerks.
The cost of capital is
probably
figured from mathematical formula with a few market data rather than
more
complex models. Think of it as more of a filter, more projects
qualify for funding at a lower cost of capital. Simon’s work
was about the limitations of rational decision making, not the
abandonment of it, when it can easily be applied.
Probably? Then you don’t know any better than I do how it’s actually
done. Rational decision making has its place, I’ll agree, but it’s not
a
very good way to handle unexpected events, to avoid or take advantage
of
them, and it never includes all the variables that make a difference. I
think it’s much better to be prepared in a general sense: be alert, be
skilled, be practiced, be flexible. Correct the errors that really
occur
when they show up, not the errors you anticipated. Use the means at
hand,
not the means you planned a week ago to use that don’t happen to be
available just now. Certainly lay in supplies, sell the surplus, keep a
sharp axe handy, send a letter saying “If I should have what seems
to be an accident …” and so on. But don’t relax in the belief
that rational decision making will get you very far.
Best,
Bill P.