[From Rick Marken (2001.10.12.0900)]
Bruce Gregory (2001.1011.2030)
You clearly have a much higher opinion of Bush's credibility in and ability
to sway, the Moslem world than I do.
What I liked about the article was it's call on Bush (in the form of his
extremely articulate speech writers, I would think) to answer Bin Laden's
message about America's ostensible human rights transgressions in the Middle
East. Here's what I thought was the meat of the article:
"There's a strong, substantive case to be made against Bin Laden's message,
and Bush isn't making it. Bush could explain that the sanctions on Iraq allow
Saddam Hussein to buy food and medicine but that Saddam chooses to let Iraqi
children starve. He could point out that Israeli-Palestinian violence is
mutual, that the United States has criticized transgressions on both sides,
and that murdering American civilians antagonizes the only country capable of
persuading Israel to accept a Palestinian state. He could acknowledge the
misfortunes of many Muslims while explaining that they don't justify the
deliberate killing of civilians. He could outline important differences
between the context of Sept. 11 and the context of the atomic bombs that ended
World War II".
I think we could also point out that it isn't America that carries out (or
even supports) the settlement activity in the occupied territories of Israel.
In fact, America (in the form of the Mitchell Committee) recommended ending
settlement activity as a precursor to peace talks. We could also point out
that we give quite a bit of monetary aid to the Palestinean refugees, much
(most) of which is taken as graft by the Palestinian leadership before it
reaches any of the people who were jumping up and down, celebrating the mass
murder of their would-be American benefactors.
I just heard this morning about a large Arabic satellite news station that
operates out of Qatar or something. We should broadcast an articulate,
measured reply to the Bin Laden dung on this station. Indeed, the message
should be given not only by Bush himself but by Moslem leaders in this country
and in the Middle East.
I think this is important because this is largely a war of ideas. The leaders
of this terrorist "revolution" in the Middle East are not the "oppressed
masses". They are very well heeled lunatics who are possessed of a terrible
religious ideology and are trying to legitimatize that ideology by pointing
to real or imagined transgressions by a state (the US) that represents a
competing ideology (secularism). This war of ideas is being fought using the
media; indeed, that's why terrorism is an effective weapon in this war. I
think the great insight of the article my daughter found is that we have to
fight back in the media, too. We may have to make some actual policy
adjustments. But we have to communicate a convincing image of what good things
we are doing -- or trying to do -- in the Middle East.
While the US points it's military might at the mass murdering scum terrorists
it should also be turning it's mightiest weapon of all -- Hollywood -- on the
barely educated masses who rally to the miserable message of the terrorists.
I think the skilled communicators in the media industry could produce an
extremely attractive alternative to the terrorist message that takes into
account the needs and wants of the Islamic audience (the market).
Best regards
Rick
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Richard S. Marken, Ph.D.
The RAND Corporation
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