[From Bill Powers (940928.1835 MDT)]
Bruce Buchanan (940927.2045 EDT) --
A gestalt is of the essence for a systems approach. And this may mean
that whatever tugs on the interconnections may require attention.
It is a fact, I think, that the basic notion of PCT concerning the
control of behavior by perception is so true and fundamental that it
has always been understood by some people, and has appeared in various
forms in many ages and fields, although not in its present rigorous
formulation until recent decades.
The notion of the control of behavior by perception is, as you say, an
old one that has appeared in many forms in many fields. However, that is
not what PCT says. I don't know whether you're suffering from repeated
slips of the keyboard, whether you have in mind some definition of
"behavior" other than what we can see other people doing, or whether
there's one last little shred of the old concept of behavior that
refuses to lie down behind your hippocampus and die.
For a PCTer to be congratulated on the idea that perception controls
behavior is much like Copernicus being told " Way to go, Babe, that sun
really does go around the earth."
I like your attempts to put PCT into a coherent system concept, but it
is very distracting to keep running across statements that sound like a
basic misunderstanding of PCT.
You say:
I think PCT might examine more seriously, perhaps even with some
opinion/reaction type of study, possible problems with simple
communication of its ideas to the uninitiated, including problems with
its own terminology e.g. Behavior (does this include actions resulting
in unintended consequences, or not) and Perception (as inclusive of all
experience and inferred concepts, etc.)
From this, I gather that by behavior you mean, as we do, overt actions
by the organism that affect its surroundings, and that by perception you
mean, again in agreement with PCT, the inner representation of what lies
outside the organism. But that makes the following even harder to
reconcile with the PCT view:
Has PCT anything of interest to say to advertising theorists and
agencies concerning the role of fantasy and perception as these may
control behavior?
We really have to get this worked out, whether it is a real conceptual
difference or only a language difference. To put the PCT view as plainly
as I know how:
Organisms vary their output effects on the world as a means of
controlling selected perceptions: that is, as a means of bringing
perceptions to specific preselected states, and maintaining them in
those states despite independent disturbances. Behavior is the means of
control; that which is controlled is a perceptual representation of the
world.
Do you see that this is just the opposite of "the control of behavior by
perception" and "the role of fantasy and perception as these may control
behavior?"
Before we can talk about the interesting questions of how to present PCT
and what its role in society might be, we have to make certain we are
talking about the same thing. Sorry if I am misreading you, but at the
moment I can't see how.
ยทยทยท
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Best,
Bill P.