[From Dag Forssell (930427 17.35)
It has been a long time since I shared a solicitation letter with
the CSGnet. Here is my current effort. Comments?
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Dear
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How would you like to cut cleanly through the Gordian knot of
management issues: Mission statements; Goal setting; Management
practices; Conflict resolution; TQM; MBO; Team spirit development;
Development of trust; Productivity and individual satisfaction?
What if you could show all employees clearly, quickly and simply
how all these relate to each other and how to work well together?
They would understand what they are already doing right and what
they could improve. Could they work even better together than they
do now?
A sword is available for such a simple cut. It is called Perceptual
Control Theory (PCT).
PCT lays the foundation for a new (engineering type) life science,
suggesting in detail how a human nervous system is organized in a
way that enables a person to function, think and feel. It fosters
a deep understanding, respect and an open mind.
Enclosed is a video tape with an introduction for your personal
review.
PCT is different from today's psychology and management theory in
a way that is similar to the way Copernicus' sun-centered model of
the universe was different from the earth-centered model. Things
appear to look the same, but the explanations and ultimate results
are very different. Perceptual Control Theory offers a different
explanation for familiar phenomena of behavior and suggests new
approaches.
The video is intended to introduce and demonstrate the basic
concept of the theory and some implications. It is not intended as
a complete class. The supportive detail is not shown. To understand
the theory in a useful way, a person needs more explanation,
discussion and application.
Continued...
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We teach the theory in a few days. You can experience that the
applications work in a few weeks. The enclosed booklets provide
supplemental information, including the full agenda for our
three-day in-house training program.
If, in your opinion, the concepts we introduce are relevant and
would be useful to
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pilot presentation of the seminar, starting with yourself and your
top management group.
You can:
A) Call us and schedule the seminar.
B) Share this information with key associates (it is easy to
understand for people trained in the engineering sciences,
because they are used to drawing conclusions about nature from
basic laws and generative theory), then schedule the seminar.
C) Invite us for an introductory two to three hour, live
presentation to your management group (similar to this video,
but with emphasis on an extended demonstration). They can
participate and ask any questions. When you realize the value
to your organization, schedule the seminar.
This is a training program with an emphasis on a new theory.
Depending on individual concerns of participants, their backgrounds
and habits of thought, they will perceive the program differently.
We cannot know what the numbers are, or who the individuals will
be, but suppose you had us teach the full program to 100 managers.
Something like this might happen: 70 would listen politely, pay
attention to the applications, accept the values and learn a very
practical approach to dealing with people. 30 would listen
carefully for the theory, learn it, gain a totally new perspective
on self and others and get orders of magnitude more from the
program. Of these 30, 10 put the theory into action and move
mountains in your organization, just like our friend Jim Soldani
did single handedly by applying the theory in a systematic way in
a manufacturing group.
We look forward to your evaluation.
Sincerely,
Dag Forssell