[From Fred Nickols (2010.11.23.0853 MST)]
Hmm. I'll chime in on this one.
[Martin Lewitt Nov 23, 2010 0805 MST]
[From Rick Marken (2010.11.21.1920)]
Martin Lewitt (Nov 21, 2010 0450 MST)--
RM: So you agree that there is no such thing as an incentive but that
it's
still worthwhile to adjust them. Interesting.
ML: Of course there ARE incentives and disincentives, they just don't
work as
behaviorists would have us believe.
I still think of myself as a bit of behaviorist (owing primarily to a focus
on observable behavior when examining human performance issues in the
workplace). And I still happen to "believe in" (i.e., attach credibility
and significance) to the concepts of incentives and disincentives - and to
reinforcers and reinforcement (positive and negative). Moreover, I find
nothing in PCT to negate or void those concepts.
Can I offer incentives (i.e., prospective and contingent positive
occurrences such as a task-tied bonus or, as I once did, a promotion) and
have the person to whom they're offered work hard to obtain them? Of course
I can. But (and this is a big but) incentives - and disincentives - are,
like beauty, only in the eyes of the beholder (or prospective recipient).
If the person in question has no interest in what I'm offering (or
threatening) there is no incentive/disincentive. Ditto for reinforcers.
Example: Our four-year old granddaughter lived with us for a while a several
years back. Her grammar at the time was atrocious (e.g., lots of "ain't"
and verb/subject disagreements). We set up a little device that served as
an incentive for improving her grammar and, at the same time, a disincentive
for continuing with poor grammar. We filled a large mayonnaise jar with
pennies. We told her that the pennies would be hers when she stopped
speaking so poorly. We also told her that every time she spoke improperly
we would remove a penny for each instance. Within a few weeks, her speech
was greatly improved and she got her jar of pennies. Equally important,
once the pennies were in her possession, her speech did not revert to its
formerly poor state.
Some behaviorists would call this a case of negative reinforcement, that is,
by improving her speech she avoided losing the pennies. Some might call it
positive reinforcement (i.e., by improving her speech, she got the pennies).
Some might point to it as an incentive or, from another perspective, as a
disincentive.
My own view is much simpler: She wanted that jar of pennies badly enough to
modify her own behavior in ways that led to her getting them. Had she not
wanted those pennies badly enough to do that, our stratagem wouldn't have
worked. Did we shape her behavior? No, she did. Did we engage in anything
resembling "success approximations"? Not unless you count the gradual
decrease in improper speech utterances tied to the loss of pennies as doing
that. Does PCT explain her behavior? I think so: she wanted the pennies.
Her poor speech patterns were interfering with achieving that goal. She
modified her own behavior.
Did we provide an incentive/disincentive? I certainly think so. Do I
believe we can effortlessly, easily manipulate the behavior of other human
beings using incentives/disincentives/reinforcers/punishment? Not at all.
Devising viable incentives is a much trickier business than it is often made
out to be. It almost always hinges on negotiation and a really good
understanding of what it is a particular person wants. Think of it as
involving "the test for viable incentives/disincentives"
Regards,
Fred Nickols
Managing Partner
Distance Consulting LLC
1558 Coshcoton Avenue - Suite 303
Mount Vernon, OH 43050-5416
www.nickols.us | fred@nickols.us
"Assistance at a Distance"
···
-----Original Message-----
On 11/22/2010 8:21 PM, Richard Marken wrote: