Dag,
Yes, I did see it. It helped me a little way toward understanding some of
the issues. I can’t say I understood it all. In particular I do not know
the implications of the discount and why changing a discount from 20% to
30%� while raising the price made a big difference. Who gets what
money if there’s a discount of x%?Martin
Hi Martin,
I trust you saw my post on publishing.
Did it make sense? Was it in any way helpful to you.
Best, Dag
[From Dag Forssell (2017.10.02.13:40 PDT)]
I know Martin has a book to publish, so last night I asked him if my post
Publishing for PCTers [From Dag Forssell (2017.09.28.17:40 PDT)] was
helpful. Martin responded with a request for clarification. Here are his
questions and my response.
Best, Dag
···
On 2017/10/1 10:25 PM, Dag Forssell wrote:
=================
Martin,
If you don’t understand about the discounts, who does? Should I post this
to CSGnet?
Last year, The Book of Readings (428 pages, 8.5 x 11) was priced at
$29.95.
If sold through Ingram at 60% off, I would get $29.95 x 0.4 = $11.98.
A book store would pay $29.95 x 0.6 = $17.97 and get 29.95 x 0.4 = 11.98
markup
and Ingram would keep 29.95 x 0.2 = $5.99
I would pay shipping to Ingram if the book was web printed,
but if I set 60% off at LSI I would not have any shipping expense.
If I accept returns, I would be liable to reimburse the bookstore what
they paid Ingram for any unsold books returned or destroyed. That is
$17.97.
Altogether a losing proposition at this pricing, given a print charge of
$9.76.
If I sold a web printed book through Amazon Advantage at 55% off,
I would get $29.95 x 0.45 = $13.48.
I would pay shipping to Amazon, and be liable for returns.
Another losing proposition at this pricing.
Last year, selling through LSI while setting a 20% discount off $29.95
list,
Amazon paid $29.95 x 0.8 = 23.96. LSI deducted the print charge of $9.76
and forwarded $14.20 to me. I share 40% of that with Powers. Nobody else
gets any royalty.
Powers get $5.68 and I keep $8.52. I think that is fair to readers,
creator and publisher. I do 100% of the work and pay 100% of all
expenses.
With this setting, starting last spring Amazon listed my books as
available from third party suppliers only. Not an attractive listing.
Upping the discount to 30% fixed that.
Selling through LSI while setting a 30% discount off $33.95 list, ($4
increase)
Amazon pays $33.95 x 0.7 = 23.77. LSI deducts the print charge of $9.76
and forwards $14.01 to me. I share 40% of that with Powers. Powers get
$5.60 and I keep $8.40.
You can see that LSI with a low discount makes low pricing and ultimate
convenience possible.
The challenge for authors and publishers alike is how to market, how to
make prospective readers aware of what they can learn, how they can
benefit.
Please let me know if this makes it all crystal clear.
Best, Dag
At 08:02 PM 10/1/2017, you wrote: