Selling PCT, version E

[From Dag Forssell (940413 1000)]
[Bill L. 940412.23:22 and 940413.01:00]

Bill, I really appreciate your encouragement and support in
general, as well as specific suggestions. I have incorporated the
latter below. Your suggestion about PCT's "simplicity" is
particularly welcome. You help manage expectations, so the reader
will have a better idea of what to expect when they actually begin
to look at PCT. This will attract the right people and repel the
ones looking for another fast recipe.


April, 1994 Contact: Dag Forssell
For immediate release Phone: (805) 254-1195

Draft: April 13, version E.

                   PEOPLE ENGINEERING

         A new way to understand human nature

The principles of a new concept, applied to people, help us
understand behavior, conflict, cooperation, and personal
relationships better than has been possible to date, just as
the principles of modern physical science have helped us
understand the inanimate world better than was possible with
trial-and-error experience alone. This means that we can move
away from programs offering popular advice based on individual
experiences; advice which when followed often fails to achieve
desired results. Instead, we will develop proven understanding
of human nature.

A new resource guide offers an introduction to Perceptual
Control Theory (PCT), a new explanation for the behavior of
living organisms. PCT focuses on how we look at and experience
things, and the way these perceptions are compared with
experiences we want. The difference produces action. Thus PCT
explains how thoughts become actions, results and feelings.
You can apply this explanation to leadership, coaching, team
development, sales, performance reviews, TQM, vision/mission
statements, strategic planning, etc.

Psychology is not now a "hard" physical science with testable
in-depth explanations, but with PCT it will become one. PCT
helps us understand people as they naturally are, just as
engineers find it helpful to understand physical phenomena as
they naturally are. PCT is remarkably simple. Like any other
"hard" science, it requires a thorough understanding of basic
principles and practice in their application. Once learned,
these principles are applicable to all human interaction at any
level and in any situation.

For a free copy of "PCT introduction and resource guide" with
information on literature, tutorial computer demonstrations,
and educational programs for leaders in industry, teachers and
parents, send your request mentioning this publication in a
stamped, self addressed envelope to: PCT study materials,
Purposeful Leadership, 23903 Via Flamenco, Valencia, CA, 91355.

                        - #### -

Best, Dag